In every state and city, not only in Clark County, people would always stumble upon receiving promotional products. Goods that could either be given to us by a company or by an individual who works for that industry. Companies, big and small do not just simply distribute these promotional products without any notable reason. But before we go and look at what these notable reasons could be, let us first have a glimpse of what promotional products are.
Promotional products is a section in the printing industry that is used in promoting a business or an event. Businesses are not the only sectors that use these custom items, non-profits, bands, sports teams, realtors and other organizations also use them to advertise. These logo-printed items go from mugs, pens, drawstring bags, t-shirts, drinkware, calendars, umbrellas, various office desk supplies, and many more. If you ever receive any of these items with a logo printed on them, then you have just received a promotional item!
Did you know that this simple method has a very promising industry worth? In 2019, its annual distributor revenue reached $25.8 Billion. We’re pretty sure you are already wondering how this printing service got that far. Here’s why:
Raises Brand Awareness
Not many of us are aware of just how powerful and effective promotional items can be. A single customized pen can generate about 3000 impressions in its life span. In addition, a survey showed that an average of 57% of consumers who have received these items will most likely keep them for more than 5 years. This accounts for goods such as mugs, bags, umbrellas, apparel, and drinkware. These numbers tell us not to underestimate the capability and success simple promotional items can bring to businesses and brands. It serves as an impactful item that pulls the interests of the people and also ensures long-term brand awareness over time.
Gives a unique touch to your brand
Nowadays, with more and more people opening up and building their own brands, it makes it more difficult for these businesses to have their unique touch. That is what exactly promotional products do. It enables your brand to stand out against the crowd and overpower your competition. Developing a one-of-a-kind logo that mirrors your brand, and printing this to several promotional goods, makes it easier for customers to recognize your brand instantly.
Enables Customer Experience
Rather than marketing and promoting your business’ product and/or services through digital ads, it is better to do so with the use of promotional items. Unlike showcasing your business through billboards and all, it is better to market it to your customers in a way that they can still benefit from it. Using promotional items than can be used daily such as mugs and bags, becomes more memorable and practical as compared to TV ads. Aside from this, you also get to have an initial interaction with your probable prospect with the use of such items and eventually turn them into one of your loyal customers.
Works better than a business card
Giving and offering a business card is one of the old customs in the industry. If you’re looking for a unique and creative way of advertising and doing campaigns, then promotional products may be the one for you! There is no denying that business cards really do the job, however, promotional products can take it one step further. It can be specifically and meticulously tailored to your desired market and better yet, showcase the creativity of your brand.
A budget-friendly marketing tool
There are tons of marketing tools and strategies out there that can help businesses advertise themselves. The only problem is its financial feasibility. Usually, businesses often choose a marketing tool that works well with their budget. Sometimes, this limits the choices of these brands and often leads them to pick the least beneficial marketing tool. With the use of promotional products, your business won’t have to sacrifice the quality and effectiveness of the marketing strategy anymore. They are in fact, a lot more cost-effective than other means of advertising and can last for several months. This is one of the greatest reasons why promotional products are taken seriously by brands.
Sticking and using a single form of merchandise is often the reason why many customers get fed up with these products. They typically grow tired of the same old product and become weary of the brand itself. You get to avoid such circumstances from happening with promotional goods. Due to its vast and diverse forms, it gives customers and brands more products to choose from. Once they grow tired of mugs, you can offer them bags instead. And if they get tired of it again, you can offer them another set of promotional products and the cycle just continues. This provides businesses the freedom and flexibility of choosing numerous product forms.
The following points are just a few of the many reasons why promotional products are considered such an integral part of the marketing mix. Just like Direct to Film printed products, it drives the success and effectiveness of a business’ advertisement methods. These very factors tell us why, even in this time of age, people still love having their hands on a printed freebie.
Planning to develop promotional freebies? Contact us! And take your printed goods to a whole new level.